On October 18, the Jining Municipal Bureau of Commerce and Shandong Yilian Network Technology Co., Ltd. held a summit on the Shandong Construction Machinery Industry Belt with a huge engine, aiming to explore new business formats, seize new opportunities for the development of digital trade, and promote the construction machinery industry in Jining City to become stronger and bigger.
"This summit focuses on 'e-commerce + characteristic industries' and builds a platform for exchanges and discussions between well-known e-commerce platforms and construction machinery enterprises." Sun Xue, vice president of Jining Council for the Promotion of International Trade, said that the holding of the summit is of great significance to help Jining's advantageous pillar industries integrate online and offline development, realize digital transformation and upgrading, and expand the influence of domestic and international markets.
"In recent years, e-commerce has developed rapidly and has become an important force to empower the development of the real economy and an important engine to promote future economic development." Sun Xue introduced that in order to give full play to the positive role of e-commerce in promoting industrial upgrading and transformation, Jining City has continuously optimized the development environment of e-commerce through a number of measures such as policy guidance, enterprise cultivation, industrial integration, carrier promotion, brand building, and demonstration drive. From January to August this year, the domestic e-commerce network retail sales in Jining City were 14.74 billion yuan, a year-on-year increase of 24%, and the number of e-commerce enterprises exceeded 10,000; There were 340 cross-border e-commerce registered enterprises, a year-on-year increase of 39.6%, and a total of 9.76 billion yuan of cross-border e-commerce import and export, a year-on-year increase of 16.3%.
Not only that, with the vigorous development of e-commerce, it has also brought new opportunities for the upgrading of Jining's traditional characteristic industries. Among them, the construction machinery industry, as the dominant pillar industry in Jining City, accounts for 30% of the main business income of the city's high-end equipment industry, and has become one of the six major construction machinery production bases in the country, one of the most complete areas in the domestic construction machinery industry chain, with a local supporting rate of more than 60%, forming two major brands of Komatsu and Shantui to lead and drive the diversified and coordinated development trend of parts supporting enterprises.
It is understood that in order to give full play to the advantages of the platform and further strengthen the communication and learning between enterprises, the summit also successively gave keynote speeches on "New Era, New Engine - Douyin Machinery Industry Marketing Solution" and "Innovative E-commerce Operation - Breaking the Global Growth" to help enterprises seize new opportunities for the development of digital trade.